The owner of Sobranie brand, Gallaher Group, doesn't aim at considerable increase in sales of these cigarettes. All Sobranie subbrands are exclusive, some kind of Rolls-Royce on tobacco market. There are three absolutely different categories of Sobranie cigarettes. The first one - Sobranie Black Russian, Sobranie White Russian and Sobranie Cocktail. All these are positionned as luxury. They are rather expensive and their unusual package is similar to cigarette-case. The second category is Sobranie Slims created for women. This category includes five sorts: Pinks, Mints, Blues, Reds and Whites. Sobranie Slims cigarettes can serve as some type of additional accessories. Ladies can choose a pack of Sobranie Slims to mathch the color of clothing. The third type - Sobranie Classic, Sobranie Classic Lights e Sobranie Classic Ultra. This brand was launched about two years ago, but it is already sold in 15 countries of the world.