Mild Seven is a brand of cigarettes produced by Japan Tobacco. The brand is the second largest cigarette brand in the world. Created in Japan, MILD SEVEN has been a top seller since its launch in 1977 and enjoys leading positions in Asian markets including South Korea and China. Mild Seven is a premium brand and distributed in more than 40 countries. Japan Tobacco is the title sponsor of the Renault Formula 1 team through it's most famous brand, Mild Seven. The standard Sevens are a very similar smoke to Marlboro, with a similar powerful hit on the throat, and a strong tobacco taste, but the Lights bear no resemblance to any other brand you may have smoked!